Russian goods to appear on 4 foreign marketplaces in 2022

MOSCOW, Dec 22 (PRIME) -- The Russian Export Center, a unit state development bank VEB.RF, will open windows with national goods on four foreign platforms – China’s JD.hk and Wechat, Singapore’s Lazada, and Turkey’s Trendyol, the center’s head Veronika Nikishina told reporters on Wednesday.

“We want to open our national store on JD.hk, it’s a rival of Tmall on the Chinese market and ‘hk’ stands for Hong Kong, and it’s a global website for the whole world, but the key difference from Tmall.com is that it is a cross-border mode. It means that the marketplace will offer the products that can be delivered from the territory of Russia,” Nikishina said.

The marketplace will offer expensive products of the industrial complex and cosmetics. “With such a mode, no certification on the Chinese market, which takes much time and money, is needed,” she said.

The center will open a business account on Wechat, a super-application of the Chinese origin, with 1.1 billion users in the world.

“We plan to open a national store on Lazada, which acts in the Southeast Asia, and we were testing it during 2021 with 19 Russian companies and built a scheme. Next year we plan to do it,” Nikishina said.

The center also experimented with Turkish marketplace Trendyol in 2021 and “plans to move there in 2022,” she said.

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